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As we reach the peak of the Great Resignation, two veteran executive coaches help today’s leaders learn how to retain and inspire their teams through the one thing their research has found works: LEADING with HEART. 

In these pages, leadership coaches John Baird and Edward Sullivan share hundreds of hours of research and firsthand accounts of guiding leaders at some of the world’s most respected big brands and small startups (Apple, Nike, Google, Slack to name a few). 
Through their coaching and research they uncovered the 5 behaviors transformative leaders engage in to connect authentically with their teams:  

1. They are aware of their people’s needs. 
2. They help their people to confront the fears that hold them back.
3. They understand their own desires & what drives their people. 
4. They leverage their unique gifts & help people find their own. 
5. They connect with their core sense of purpose & help people find theirs. 

The key to achieving these behaviors is asking the right questions and having conversations that connect you and your employees on the deepest human level–conversations the authors coach you on how to navigate.

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In Tough Enough, leadership coaches John Baird and Matt Hunter argue that building a high-performing team requires a new form of toughness—not based on bullying and bravado, but rather pushing for exceptional results in a way that is firm, fair, and respectful. Drawing on decades of coaching top CEOs, elite founders, and ambitious leaders, Baird and Hunter break down seven specific habits that define the strongest, most effective leaders, from being clear about the company culture to strategically unleashing emotional thunder. They set the record straight on when to prioritize understanding and empathy, when it’s time to be direct—and, most importantly, how to do both at the same time. Their no-nonsense approach gives readers the tools to calibrate their toughness and compassion in a way that maximizes performance without sacrificing humanity.

With real-world stories, timeless principles, and scientific insight, Tough Enough is the practical playbook for building the next generation of great companies.